Dive Deeper into Digital Marketing With a Master’s Degree

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Program Benefits

The online M.S. in Digital Marketing and Analytics is a 30-credit hour program designed to be completed in just 16 months while working full time. The curriculum is focused on the advanced principles of digital marketing, developing effective digital strategies to target and engage customers, and leveraging analytics to drive positive business outcomes. You will also have the opportunity to earn certifications in at least two web marketing/analytics programs.

Course Topics

  • Model Building and Analysis
  • Managing the Digital Marketing Organization
  • Digital and Social Media Analytics
  • Marketing & Systems Automation
  • Digital Innovation in Mobile Marketing
  • Marketing Data Analytics
  • Social Media Marketing
  • Buyer Behavior Analysis
  • Marketing Tools and Technologies
  • Customer Experience Marketing

Certifications & Highlights

Google Analytics
Google Adwords

 

Salesforce Trailheads

 

Twitter Flight School

 

Hubspot Inbound and Content Marketing

 

IBM Big Data Fundamentals

Hootsuite

 

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Take Your Career to the Next Level.

Please fill out the contact form for more information or to request a call from an enrollment counselor.